The TrialReach Blog


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Trialreach are looking for a Community Manager!

We are excited to announce that we are now recruiting for a pivotal and critical role, that of Community Manager.

TrialReach is changing the face of medical research by making clinical trials more transparent and accessible to patients. Every day, thousands of patients from all over the world use us to access the latest treatments in development, for themselves or for their loved-ones.

We’ve been growing steadily since our launch in 2009, and we are now looking for a smart and vibrant Community Manager (CM) to join our team. The CM will be the voice of TrialReach in the community, liaising on a daily basis with patients, charities, physicians, and healthcare providers – as CM, you will be owner of our blog and social media accounts on Facebook, Twitter, LinkedIn and other platforms. This is a fantastic opportunity for someone with polished writing skills, experience in social media, and passion for helping others.

We want to be part of the conversations that people are having around their health. To do this we need someone special who can engage people on our own platforms and can contribute to the forums and websites that patients use to find information and support on their health.

Responsibilities of the role include

  • Build a strong and active presence on the main social media platforms
  • Generate great content for our blog on a weekly basis, either by writing it yourself or through relevant guest contributors
  • Engage in lively conversations with the community by posting daily on Facebook and Twitter
  • Grow the number of followers and fans to our social media accounts
  • Create brand advocates or “evangelists” from existing community members
  • Identify and monitor relevant forums, replying to threads, and answering user questions when appropriate
  • Test new social media platforms and trends as they arise, and determine which are a good fit for the company
  • Work as the voice of the patient between the users and the internal development team to improve user experience

Requirements of the role include

  • Someone who lives and breathes online communication 24/7
  • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships
  • Can understand, empathize and communicate with users who may have severe medical conditions and are bombarded with marketing
  • Has a thick skin and calmness under fire, able to calmly put our views across even when the conversation becomes heated
  • Natural Sciences or Medical background would be a plus
  • Project management or organizational skills

The ideal person would be able to demonstrate all of the above and able to show examples of

  • Blog Posts, Newsletters, Facebook pages or other written content
  • Community building efforts either using social media or other platforms
  • Demonstrations of your creativity and documented immersion in social media – send us the links!

If this sounds like you, drop us a line at jobs@trialreach.com with your CV, highlighting your achievements or with any questions you may have


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How to use Google to stay up to date with your medical condition

I was Googling for dolphins, as you do, and saw a really great search result. For animals, Google displays a beautiful box of information including relevant links to related classifications

dolphin

This got me thinking on other ways that Google is useful for science.  If you have a medical condition, there are a lot of tools and tricks you can use to let Google keep you up to date with news for your condition

 

Create an alert for new online mentions of a condition

http://www.google.co.uk/alerts will let you set up email alerts for any search query

lupus

The query above will send me a daily email about any news or blogs mentioning Lupus and New York, and the -wolf bit makes sure not to include anything about the other meaning of Lupus that I am not interested in. Alerts are a very easy way to stay up to date.

 

Find People with Blog search

You can use Google to search only for people’s personal blogs on a condition

blog search

(If you want to start you own blog, you can use Google’s free blog platform http://www.blogger.com)

 

Find Information with Video Search

In the same way as above, video search will show you videos on the topic you have searched for

video

 

Search for information only from trustworthy sources

Using site:edu in your search query will only pull results from academic domains

https://www.google.co.uk/search?q=lupus+site%3Aedu&oq=lupus+site%3Aedu

 

Use Google Scholar to find Academic articles

You can search Google Scholar for scientific articles on a condition. Here is an example for papers on Lupus

http://scholar.google.co.uk/scholar?hl=en&q=lupus

You can also do a search on legal documents in Google scholar, to find any published judgements that were about Lupus

http://scholar.google.co.uk/scholar?as_sdt=2,5&q=lupus

If you are a researcher you can track the citations of your papers using Google Scholar

http://scholar.google.co.uk/citations?view_op=new_profile&hl=en

 

Do you have any other tips? Let me know in the comments


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Start-Ups and Souffle

souffle2I was recently talking to an old friend about TrialReach when he suddenly interrupted: “Listen, your company is doing great, what are you complaining about? You’re expecting it to run when it’s only supposed to be taking baby steps!”

Part of what my friend said was right – TrialReach is doing great. This year we’ve been growing steadily in all areas: trials listed, patients connected to researchers, partners and clients, revenues, visitors, order size, team, countries where we operate, Twitter followers, Facebook “Likes”, and so on. Since the summer, we even managed to turn out profits month after month – a very rare (and happy) circumstance for most start-ups.

But that was all my friend was right about; TrialReach, as all other start-ups, has little to do with walking babies.

Making souffle

The best analogy I found so far for running a start-up is that it’s like making souffle… without the recipe. (If you have no clue of what souffles are like, here’s a top-notch recipe as a bonus).

You know you’ll need eggs but you don’t know how many, or when you’re supposed to add them. You know you’ll need flour but you don’t know how much or what type. Your mix is looking too runny? Add another table spoon of flour. Too bland? Add a pinch of pepper or nutmeg.

Correcting the mix is almost unavoidable, nobody gets it right at the first try. However, it’s always good to remember that if you’re too far from the start, you may be better off throwing away the whole thing and try baking something else another day…

The TrialReach Mix

After correcting our mix several times, the TrialReach souffle is now looking, smelling, and tasting great; we are watching it rise and can’t wait to eat it when it’s ready.

More than complaining, I’m just standing vigilant and close to the oven, knowing that even the best chef can be left with a deflated pudding if somoene opens the door too early.

 

 

 

 

 


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About Disruptive Innovations In Clinical Trials

So last week in Boston we attended a second event on innovation, this one focused on a topic quite dear to us, clinical trials: Disruptive Innovations In Clinical Trials.

For a little start-up from London that is trying to shake up the clinical trial industry at a global scale (yes, we’re that humble), this was the most exhilarating of experiences.

Two full days surrounded by senior execs from Big Pharma who, both in public presentations as well as in private one-to-ones, repeated the same kind of messages that WE keep shouting out loud to the world: clinical trials haven’t changed in the last 30-40 years, and it’s about time they do; the current business model of clinical research is unsustainable; collaboration is not a four-letter word; new (disruptive) solutions will probably come from small non-pharma firms; new (crazy) ideas should be cherished and developed before being shot down by …. (enter any department name) and bureaucracy…

Presentation after presentation, we were barely able to contain ourselves from jumping up from our seats, fists in the air, crying: That’s us! And wishing we could walk up to the stage to share our story in detail: how we got here, how the challenges for innovators they were so well describing in theory were the ones we face every day, how much of that love and fostering for new solutions we’d like to have to change clinical trials for the better. And so on… But more on this later, on a separate post.

There were a few guest speakers who didn’t disappoint a bit, especially Jon Platt with his TED-like presentation about innovation, and Jeri Burtchell’s moving on-stage conversation with Craig Lipset. Perhaps the best example of how unusual this conference was is that Jeri, a patient with MS, deserved and received the loudest round of applause.

It was also a great opportunity to meet new people, current partners, kind-of-competitors, and fellow innovators. What is certain is that this has been one of the best conferences we ever attended and we can’t wait for the next one, in 2013. Valerie, thanks for everything!

 

 


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Medicine 2.0 Congress

Having lunch under the sun during Medicine 2.0 Congress (Harvard Medical School)

With a few days delay, here are some thoughts about our stay in beautiful (and sunny!) Boston, where we attended Medicine 2.0 Congress to hear what the world’s top innovators in medicine and healthcare had to share with the rest of the world.

The Medicine 2.0 event brought together over 500 people to Harvard Medical School, to present and discuss for two days the latest apps, websites, devices, and experiences in social media with the common theme of medicine and healthcare. It was impossible to hear all the presentations, so we had to choose carefully which of the 4 conference rooms we were going to go to.

One of our favourites was Dr. Harry Goldberg’s (Johns Hopkins School of Medicine) presentation of their awesome app to save lives – literally. Another great idea is VioWell, an app to help us control our diets. They are creating a visual library of all meals and sizes, so we can tell how many calories we’re having just by taking a picture with our phone. How cool is that?! And then was the start-up session, a mix between “Dragons’ Den” (or “Shark Tank”, if you’re in the US) and X-Factor. About 8 entrepreneurs pitched their projects to a panel of experts, then received quick and direct feedback from each expert about the business and the pitch. It was very valuable advice, we hope those entrepreneurs took good note of what was said.

As innovators ourselves, TrialReach also had a thing or two say at this conference, and so we did.

All in all, a very nice event and even nicer venue. Thanks, Gunther for organizing – we would love to be back next year!

 


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Clinical Trials: Top 5 Reasons Why It’s So Hard To Find Participants

Clinical trials are not a rare thing. They are the way to market for all new treatments and medical devices. Thousands of studies are carried out every year around the world, involving billions of pounds of investment and thousands of jobs. Most critically, the lives and well-being of all of us depend on them.

Yet, the majority of clinical trials face enormous difficulties to enrol the patients required, with the consequences ranging from minor delays to the closing down of entire companies.

Clinical trials are intrinsically a delicate matter that require a careful, meticulous approach to selecting participants.

However, we believe that other factors are contributing to making the process unnecessarily difficult and complex. Below are our top 5 reasons why trials fail to recruit patients:

 

# 5 –Competing trials

Intuitively, competition is a good thing: it encourages individuals and organisations to work harder, faster and better. Competition happens in clinical trials too, with companies and researchers working on similar treatments at the same time at the same locations.

Competing trials can be good for patients. There will be more research treatment options, and hopefully a better product will come out as a result. But when the patient population is small, and the number of preferred clinics is even smaller (not all clinics are equal – we’ll leave that for another post), the competition for those individuals can be fierce.

When two or more studies are in direct competition, there will inevitably be a lot of time and resources wasted that could have been applied to other valuable projects. And the real downside is that the winner is not necessarily the best treatment.

# 4 –Doctor-to-doctor referrals

A typical study involves only a small number of consultants/investigators per country to conduct the trial. They rely on their own list of patients, plus on those being referred to them from other clinics in the area. The problem is that too few doctors actually refer their patients to other doctors/investigators, which creates an immediate shortage in recruitment that is only overcome with time.

There are many reasons for the low number of doctor-to-doctor referrals, from not having a robust communication system between doctors to concerns about losing patients to a neighbouring clinic, and this is true for both private and public practices worldwide (some notable exceptions do occur).

More transparency, electronic health records, and a system that incentivized referrals would all be useful measures to encourage physicians to refer more patients and simplify the search for patients.

# 3 – Lack of information

It’s extremely hard for patients to find reliable information about clinical studies -on or offline- and it’s even harder to make any use of the little information there is.

Patients traditionally learned about medical research from their physicians but the Internet is changing the rules of this game as well. Millions of us are turning to search engines, health portals, forums and patient communities to find out what else is out there. However, except for very few notable exceptions (TrialReach being one of them!), the actual content available is not suitable for lay readers.

We find it incredible that this sort of information is not mandatory for every trial in the world, especially considering that it is the patient who must decide to take part in a study. And we also believe that this lack of adequate information strongly contributes to generating fear and distrust about medical research, giving clinical trials an undeserved bad reputation amongst the majority of the population.

#2 – Clinical data: Ideal vs. Real

Clinical trials require conditions to be as controlled as possible to deliver meaningful results. But ‘as possible’ is a relative concept, and sometimes the requirements that patients must meet in order to participate in a study can be too strict.

From a scientific point of view, it would be ideal to conduct a study on individuals with a long list of very precise characteristics, but in real life, it may be that there just aren’t enough people who would fit that narrow bill.

The trade-off between purity of the data vs. wider eligibility poses a permanent challenge but there may be ways to narrow the gap without significantly compromising the quality of the results. More transparency and distribution of existing data would be hugely beneficial in determining to what extent these patients really are like needles in a haystack.

#1 – No patient-recruitment plan

When designing a trial, companies traditionally rely on researchers’ estimations and historical data from similar trials to prepare enrolment forecasts. But in reality, the circumstances around each trial vary too much to bank on past experiences. And still, the results would only be forecasts, without details about the tactics and means demanded to achieve it.

Surprisingly,  a really tiny fraction of studies include a methodical set of measures prepared in advance  to determine how the patients will be found, who will be responsible for it, and how much time and money will be required.

If the saying is true and failing to plan is like planning to fail, this could be reason #1 to explain why so many clinical trials fail to meet their enrolment deadlines.

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